jbcurio
One of my top priorities these days is the planned relaunch of “The Real Life Survival Guide”, a Website and radio show dedicated to helping people deal with everyday problems.
Traditional media meets digital
I’m excited about the prospect of producing a traditional radio show that is closely tied to a Web-based community. People will ask questions on the site, and I’ll find experts to provide the answers for the show.
Ad Platforms
I plan be as creative as possible when it comes to selling ads. By building campaigns around both radio and the Web, our partners will expand their “reach” dramatically. The radio campaign will drive traffic to the site, and the corresponding Web presence will provide the ability to interact with potential customers in real time.
Strategic Planning
Strategic planning is crucial when “marrying” traditional advertising with digital. If you don’t have a concise and engaging call to action, your message will be lost in the shuffle. Content is still king.
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